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A country on the move: Celebrating the spirit of India this Independence Day

As we celebrate our Independence Day and a grow a year older, it's also time look back and say thank you to the wholehearted support and resourcefulness of employees, businesses, communities and our customers without whose support we would not have been able to accomplish so much. Here's a look at some of things we have done that in essence celebrate India and her spirit.
on 14 August 2018
From working with communities to tailoring our offerings for unique Indian needs, from India-first innovations to boosting small businesses spread through the length and breadth of the country, we are guided by the diversity, energy, and spirit of India every single day. Today, we celebrate the country and its citizens' energy, diversity, and innovativeness that has made everything we Amazon India possible. Happy Independence Day, India!
  1. Breathing new life into traditional crafts of India

    In India, we are at the sweet spot where technology meets culture and tradition meets innovation. Some of our most outstanding seller success stories come from traditional artisans discovering new markets and gaining new customers on Amazon.
  2. Going hyperlocal: Connecting tier 2 and beyond

    Amazon strives to explore new talent and new opportunities beyond India’s tier 1 cities. These opportunities have connected sellers, fulfilment partners, as well as customers to all that was previously considered the privilege of the “big city folks”! With Project Udaan, a wide network of Amazon’s offline associates is bringing online shopping’s diversity of choice through the known and trusted neighbourhood stores.
  3. Innovating for unique Indian needs

    Amazon India is always innovating to fulfil the needs of Indian consumers, innovating and bringing the traditional mom & pop stories and other small businesses into the online fold with programs like Chai Cart, Tatkal, Easy Ship, and more.
  4. Working to uplift communities

    Beyond business, Amazon is deeply involved in the well-being and upliftment of the communities it lives and works with. At Amazon Cares Community Centres, we provide tools and opportunities to empower children and women and make them self-reliant.
  5. Bringing new Indian narratives to the forefront

    From Kindle Direct Publishing (KDP), that has made getting published a reality for many Indian writers to Prime Video which has revolutionised entertainment — intaking Indian narratives to the world is just a small part what we are doing in India. The other is engaging and promoting leading Indian entertainment talent and creators.
  6. India always on the minds of our global leaders

    With our global leaders being invested in India's growth one thing was clear that they all have India on their mind.
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