Sourav 3 Amazon India

Picture this:

A sudden transition to a digital-first world.
A determined teacher trying to conduct a virtual class in the midst of a raging pandemic.
The disruption of life as we knew it…
Through this, an eager student persisting through patchy network to continue her learning.

Children across India are grappling with a dramatic shift in how they learn. COVID-19 has catapulted education from the blackboard and classroom to the internet and beyond. What was considered normal just a year ago is now history! While every child learns to engage with peers and teachers through a digital screen, millions in India don’t even have access to one. Without a device, they simply cannot learn.

For low-income and marginalized families struggling with contraction in livelihood opportunities, food, clothes, and bare necessities have gone out of reach. When daily survival is at stake, the future – the education of their children - recedes in their list of priorities.

You are all it takes to change this. When citizens across the country unite, everyone thrives.

This festive season, while you celebrate with family, include the community in your festivities. A minute’s effort can make a lifetime’s difference to your fellow citizen.

Donate a device for a child's education, contribute monetarily towards this campaign, or support NGOs in providing essentials to those who need it most: the choice is yours, with over 50+ credible organizations working on-ground seeking your consideration and generosity in one place through Amazon’s ‘Delivering Smiles’ initiative.

While you light a lamp in your own home, with a few clicks you can light up the life of another. This festive season, I urge you to join me to do what is in our capacity, donate and contribute in any way you can. Every contribution counts, and it takes less than two minutes to gift a smile! Let’s build a brighter future – together.

Signed
Sourav Ganguly

Sourav's letter to Indians this Diwali