Empowering sellers to go online, the Amazon way
Amazon Chai Cart
In an effort to go hyper-local in connecting with neighbourhood businesses, we tapped into the very Indian habit of conversations over chai. That’s how Amazon Chai Cart came about, yet another India-first initiative launched in 2015. It educated small & medium businesses and sellers on the benefits of selling online and introduced them to specialised seller services that enable more sales and increased income on the Amazon India marketplace. Amazon deployed several four-wheeled mobile carts called ‘Amazon Chai Cart’ that travelled through hundreds of business districts across India, and started empowering conversations with business owners, sellers, retailers, and SMEs over tea, cold water, and lemon juice.
A unique service-on-wheels, Amazon Tatkal enabled SMBs to get online and sell on Amazon.in, in less than 60 minutes. Amazon Tatkal helped us engage thousands of entrepreneurs, artisans, manufacturers, and sellers around the country and set up their online stores on the spot. Amazon Tatkal was a specially designed studio-on-wheels offering a suite of launch services including registration, imaging, and cataloguing services, as well as basic seller training. Specially trained company representatives educated sellers on the benefits of selling online and introduced them to the specialised seller services offered by Amazon.
Amazon India, in its conversations with sellers around the country heard all about the pain-points of shipment and delivery in a geography as diverse and complex as India. That’s why in 2014, Amazon India launched Easy Ship, a program in which Amazon picks up orders from sellers’ doorsteps and feeds them into the Fulfillment By Amazon (FBA) channels. From 2,000 pin codes in 2014 to all serviceable pin codes today, Easy Ship has brought many sellers into the online selling fold by taking charge of logistical roadblocks. This India-centric program was such a resounding success that it is is now being emulated in other Amazon geographies.
Yet another India-centric and India-first innovation, Seller Flex was launched in 2015 to further ease operational challenges faced by online sellers. Seller Flex makes it convenient for sellers around the country to enjoy the business benefits of FBA without moving items out of their own warehouse. This reduces operational costs like transportation, storage, and reverse logistics while empowering sellers to cater to their customers faster, better, and more efficiently under the FBA service. This model enables sellers to stock their entire inventory in a single location and still list their full inventory on Amazon.in.