At Amazon, we are constantly listening to customer packaging feedback, which is extremely important to us. We hear when customers are pleased that their items arrive on time and in perfect condition, and also when customers are looking for more sustainable packaging solutions. This has led to a new packaging innovation in some of our fulfilment centres in India -- delivering products packaging-free.

Packaging-free shipments, but with an added layer of protection
With packaging-free shipments, we can minimize secondary packaging required for individual shipments by securing multiple shipments from one area within the city together with strong packaging material. For example, in Bangalore, all shipments for Whitefield would leave our Fulfilment Centre in the form of reusable crates that serve as protected covering, eliminating the need for plastic to secure the shipment.

“I am extremely happy to see that the shoe box for my order has been delivered without any additional packaging. It is nice to see that there is no wasted packaging material used just for delivery."
A happy customer

When will a product be delivered packaging-free?
Packaging-free products include some home and home improvement products, automotive accessories, tech accessories, shoes, apparels, baby products, luggage, and more, and are shipped when the customer is located at a radius of less than 70 km from a fulfilment centre. Liquids, fragile items, or products that need privacy are never shipped packaging-free.

The results so far
We piloted this innovation over two months in Bangalore, and have shipped tens of thousands of customer orders packaging-free to date in the city. With encouraging feedback from customers, we are now expanding this program to cover more regions and customers in India as well as a wider selection of products.

For more information on how we innovate on behalf of customers at Amazon, please read “Did you know?” facts about Amazon packaging innovations