India can now enjoy the ease and convenience of Amazon’s shopping experience in Hindi. Customers can now read detailed product information, find deals & discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history conveniently in Hindi. At launch, the Hindi experience is available on the Amazon mobile App on Android & mobile website.
Talking about the launch, Manish Tiwary, Vice President, Category Management, Amazon India said, “Our aim is to ensure any customer can find anything they want on Amazon.in, anytime and anywhere, irrespective of the language they speak or where they come from. Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online. This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language”. He added, “The upcoming festival season is a great time for new customers to come online to fulfill their shopping needs – now for the first time customers can do their Diwali shopping in Hindi!”
Customers opting for the Hindi shopping experience on the Amazon Android shopping app as well as through the mobile site, can select their language option from the menu in the top left corner. Once chosen, the preferred language option will be saved & remembered for their future visits. Customers will always have the choice to control and change their language preference any time.
The Amazon team, consisting of language experts and translators, has chosen commonly used terms over perfectly translated words to make the shopping experience easily understandable and seamless for customers who are more comfortable with Hindi.
“Getting Indian languages right in a shopping context is hard but an interesting opportunity. We combined both human effort to craft the right experience and AI to scale this experience across the vast selection available at Amazon. We are just getting started, look to learning and getting better,” says Kishore Thota, Director, Customer Experience and Marketing, Amazon India.
At launch, customers would continue to have the Search feature in English and would also need to enter delivery addresses in English. The team will continue to evolve the experience to add more shopping features like product reviews, ratings, question and answers available in Hindi over the next few months.