With the lowest price of the year on 15000+ daily essentials, we sold 1000+ grocery items every minute of every hour on Day 1! Having said that, there really is no better way to gain trust and prove the validity of your brand like customer testimonials. Sulochana Patarkar, 38, makes 18 kgs of Diwali snacks like of laddoo, murukku, karanjee and chiwda every year. This year she convinced her husband to buy all her essentials online, “I got all my ingredients from Amazon Pantry on big discounts and cashback. On top of it, I received the order the very next day. Is Diwali mithai aur namkeen banengey Amazon ke kitchen se.” That’s not all…Here's a look at some fun facts:

  • Indian men got grooming with 1 in every 2 Philips Trimmers sold in the country was sold on Amazon on Day 1.
  • Also, winter came early for us, as we nourished 5 MM rough skin days by selling winter care products. 23-year-old Akanksha Ragesh from Bangalore jumped with joy when she found out the make-up palette in her wish list was on flat 50% off,” I not only bought one, but whatsapped the offer to my entire girl gang.”
  • Our customers also contributed to the Swacch Bharat Abhiyan as they bought enough cleaning products on Day 1 to clean 1 million households in India.
  • The fitness-conscious customers bought half of all the whey protein sold in the country.
  • Our baby customers didn’t trail behind. 28-year-old Anuja Gopal, a new mom relied on A.in to get all her maternity and baby essentials in place. “Right from my maternity bag, to my baby boy’s first body care products and diapers. I shopped everything from Amazon's New Born Store at great discounts. Thank you, Amazon, you are like family now.”

Not just customers, some really satisfied brands too made our day! Here's what they had to say:

Saugata Gupta, MD & CEO - Marico Ltd
We have opened the festive season with a fantastic start on the Amazon Great Indian Festival. It is a great platform for consumers all across India to get the best offers on our brands.

Neil George, MD, Nivea
This is the best ever start to the festive season for our Nivea men & Nivea winter care range with the Amazon Great Indian Festival. Nivea blue Winter has arrived early this year.

Anil Chugh, President - India Business, Wipro Consumer Care
Our partnership with Amazon reaches a new high with the Amazon Great Indian Festival. It gives us opportunity to gain momentum in e- com space for some of our key brands - Santoor, Yardley, Enchanteur.We are looking forward to strengthen our consumer franchise further through such events.

Subash Balar, VP Marketing, ITC
Amazon great indian festival ushers in a brilliant festive start to the season. Our exclusive offers on Engage, Dermafique and Fiama on Amazon has seen unprecedented customer love.

Bhavesh Somaya, Country Manager, Hasbro India
Day 1 of Amazon’s Great Indian Festival sale was the biggest day on e-commerce for Hasbro India yet.