2020. A difficult year. A year that’s thrown challenges. A year that’s been so tough on so many. However, every cloud has a silver lining and clichéd as it may sound, this COVID cloud has does have a silver lining – in the form of human spirit.

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Right from our doctors, to healthcare professionals, to the common man, we have seen frontline heroes emerge every single day. Their spirit to fight the odds and spread cheer despite gloom is what needs to be celebrated. Dastak Khushiyon Ki (When Happiness Comes Knocking) is all this and more.

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Watch the entire series here

This Diwali, as we gear up for the Great India Festival 2020, we are taking the time to pause, smile, celebrate and soak in this happiness that so many people across India are spreading. Against the COVID backdrop, even this seems tough to do, but as we met & spoke to small businesses owners, who kept their units afloat despite heavy financial losses, as we saw associates venturing from the safe confines of their homes to deliver essential items to those in need, as we heard grateful customers and so many other people doing their best to stay positive, we were humbled to see just how many had gone beyond their call of duty during these tough times.

Customer story

The positivism of the human spirit moved us, even as it inspired us. It inspired us to celebrate these little moments filled with unimaginable happiness. Moments with big hearts and reflecting an India that is grateful this festive season.

As we traversed all over India to capture these moments, the optimism rubbed off on us and the 20-part video series Dastak Khushiyon Ki (When Happiness Comes Knocking) was born. Shot in a unique format of spoken word poetry, these 1-minute films in multiple languages highlight journeys and doff a hat to the spirit of our sellers, fulfillment partners and customers.

Listen carefully, happiness does come knocking. Just open your hearts and doors and be grateful for the smiles. Dastak Khushiyon Ki! Watch this space as stories across India come alive!!

Watch the entire Dastak series here

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Voices behind Dastak Khushiyon Ki