A festive journey like never before
The Great Indian Festival was flagged off with the #AmazonFestiveYatra – a unique “house-on-wheels” bringing the best of India together in one place.
We’re happy to provide a marketplace for startups, small businesses, emerging brands, weavers & artisans across India. Their passion inspires us every day. Here's what they have to say! #AmazonFestiveYatra@PiyushGoyal @CimGOI @DIPPGOI @ficci_india @startupindia @tribesindia pic.twitter.com/hCRaUeSsvd— Amazon India News (@AmazonNews_IN) October 17, 2019
With 3 special trucks, #AmazonFestiveYatra visited 13 cities covering over 6,000 kms throughout the festive season, providing a great opportunity for Amazon customers and sellers to engage, and share insights and opinions.
And India with its color and diversity never ceased to amaze. It brought us closer to our customers, our sellers, our partners. Across cities and towns as we got up close and personal with them – their stories never ceased to amaze. In fact, from the time the Yatra began Sept 16 from New Delhi, till its culmination on Oct 10 in Bangalore, we saw glimpses of India that gave us hope and happiness.
Whether it was people shopping online, streaming shows or simply using online payment methods – the ordinary Indian has jumped onto the “digital” bandwagon and how! If an e-rickshaw puller in Lucknow was swearing by the convenience of online shopping, a parking attendant in Mumbai was telling us how he buys shoes online for his folks back in Satna. While a seller was beaming as his art reached corners of India because he started selling online, an I Have Space partner was telling us how his earnings have improved after his association with Amazon
While the conversations with all of the people we had during the Yatra will remain etched in our memory, there are glimpses of it that you can see in these videos or in the Yatra pit stops below.
And as if engaging conversations were not enough, the fact that we got to see India in all its beauty and glory and experienced all weather conditions from rain swamped to pleasant, from cold and humid – made this Festive Yatra all that we had hoped for and much more.
Track the #AmazonFestiveYatra wth us
Track the yatra with us as we bring the colours, diversity and richness of India to you with city snapshots, customer videos and lots more. Stay tuned.
THURSDAY, OCT 10: Yatra culminates in Bengaluru
After an amazing 25 day road trip across India, the #AmazonFestiveYatra has reached Bengaluru, its final destination! The festive House-On-Wheels has showcased the best of Indian products from start ups, women entrepreneurs and artisans. Stay tuned for more! pic.twitter.com/a7NRFNSEzk— Amazon India News (@AmazonNews_IN) October 10, 2019
TUESDAY, OCT 8: Yatra in Kochi
The #AmazonFestiveYatra is in the charming city of #Kochi. It’s not just us, but even ancient travellers have described it as one of the most beautiful cities in India.— Amazon India News (@AmazonNews_IN) October 8, 2019
Did you know that this major port city is the only place in India where fishermen use Chinese fishing nets? pic.twitter.com/Tgq6bgBd23
MONDAY, OCT 7: Yatra in Chennai
In Chennai, a seller told us how @amazonIN has helped him reach a larger market & the success he saw over the #AmazonGreatIndianFestival. We also met customers who love @alexa99 & @AmazonFireTVInd! #AmazonFestiveYatra— Amazon India News (@AmazonNews_IN) October 8, 2019
Did you know Alexa knows #Rajnikanthjokes? Just #AskAlexa! 😁 pic.twitter.com/sFgDgz9csO
The #AmazonFestiveYatra is now in #Chennai, widely known as the gateway to South India. We’re excited to explore it’s rich culture and history. And its food of course! What are some of your favourite places in Chennai? #ChennaiDiaries #IncredibleIndia pic.twitter.com/W2grPGTExo— Amazon India News (@AmazonNews_IN) October 7, 2019
WEDNESDAY, OCT 2: Yatra in Vishakapatnam
MONDAY, SEPT 30: Yatra in Kolkata
We’ve been exploring the #CityofJoy and loved the way this city travels. The bright yellow cabs and rumbling trams really caught our eye! Did you know that #Kolkata has the oldest running electric tram system in Asia? #AmazonFestiveYatra pic.twitter.com/uMSMINPn2e— Amazon India News (@AmazonNews_IN) October 1, 2019
SATURDAY, SEPT 28: Yatra in Mumbai
WEDNESDAY, SEPT 25: Yatra in Ahmedabad
MONDAY, SEPT 23: Yatra in Indore
MONDAY, SEPT 23:
FRIDAY, SEPT 20: Yatra in Lucknow
#AmazonFestiveYatra made a stop in the city of Nawabs and the House-on-Wheels had a #Lucknowi touch, with products sourced through Amazon India from local sellers. We also caught up with some of our sellers, delivery associates and I Have Space partners. Stay tuned for more from our #LucknowDiaries!
THURSDAY, SEPT 19: Yatra in Agra
From one iconic city to the next! The #AmazonFestiveYatra has been on the move. Guess where?— Amazon India News (@AmazonNews_IN) September 19, 2019
Hint: This city is home to a monument that’s considered the ultimate declaration of love. It has over 4-8 million visitors annually! pic.twitter.com/gk9FvfpKBj
WEDNESDAY, SEPT 18: Yatra in Mathura
Capturing the flavour of a city like Mathura is tough, but as we drove along and spoke to customers they made the task easier for us. Watch glimpses of the yatra in Mathura here:
MONDAY, SEPT 16: Yatra kickstarts in Delhi
- Great Indian festival dates: Amazon.in announced its biggest festive celebration ‘Great Indian Festival’ which will start from midnight on September 29 until 11:59 pm on October 04. Prime members will get
exclusive early access starting 12 noon on September 28. Customers will get never-seen-before deals on the widest selection of smartphones, laptops, cameras, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more by lakhs of sellers.
- The #AmazonFestiveYatra is a celebration of the best Indian selection, bringing together not just the big brands available for the Great Indian Festival but also unique products from small & medium businesses, startups & artisans from every State & Union Territory of India. The specially curated house-on-wheels also includes selection from Amazon.in’s Karigar & Saheli programs.
- Alexa Smart Home: Amazon Devices showcased an Alexa Smart Home with the new Echo Show 5, Fire TV Stick 4K with Alexa remote, Echo Dot, Echo Plus. The Kindle Oasis and the Kindle Paperwhite were also displayed. Coupled with Alexa-enabled smart home devices such as the Wipro Smart Bulb, Oakter Smart Plug, Voltas AC and the Philips Hue Light strip, the Alexa Smart Home was a key attraction. Shop the looks of the various rooms with a little help from Amazon!
What is the house-on-wheels?
It's about bringing the best of India together in one place - which is a truck! Actually three trucks, which when joined cover an area of 1050 sq feet. We are calling it the house-on-wheels. Can't imagine it? Well, see it for yourselves in the video below .