Storming a male bastion
At a time when more women are joining the workforce and creating a niche for themselves, Amazon India’s only-women delivery centers stand out as shining examples of transforming lives and nurturing achievers. As part of the equal opportunity initiative launched in 2016, Thiruvananthapuram and Chennai played host to delivery centers managed and run exclusively by women.
The will to do something different, a passion to fulfill desires and a little effort is all that’s required
Only the first rung of the ladder
A work day looks no different for the women manning these centers, be it sorting packages to whizzing off on two-wheelers to deliver them within a 2-3 km radius. With the trademark delivery bags in tow, the women delivery associates have arrived and how. For Divya Syam, managing the Thiruvananthapuram station and Jamuna Rani, proprietor of Sarini Associates, which is a service partner of Amazon and in-charge of the Chennai station, breaking through a seemingly male bastion is only the first rung of the ladder. Jamuna feels that the term ‘woman delivery associate’ is new and she “wanted to prove myself capable of this unique challenge.” The will to do something different, a passion to fulfill desires and a little effort is all that’s required, she feels.
I like the fact that I can now support my family in a more meaningful way
Setting an example
Divya is brimming with pride when she says, “I am glad to set an example for many women in the country.” A supportive team is what counts and Divya’s team is no different. “With the support of dedicated delivery associates, I am certain of overcoming all hindrances,” she says, urging women to ‘go beyond their comfort zone and explore the joys of entrepreneurship.’ One such tale is that of Srikumari. Notwithstanding the apprehensions of a traditionally unfeminine role and the challenges of the job, she stepped out of home to earn a living for the first time when her son, also an Amazon Delivery Associate, filled her in about the opening. What makes it even better is a supportive family. “Thanks to my added pay cheque, we repaid our loan before time. I like the fact that I can now support my family in a more meaningful way,” she signs off.