This Holi is about being grateful for #KhushiyanDelivered

Against the COVID backdrop, Holi might be celebrated in muted and subdued ways across India, but the spirit of spreading joy can remain consistent through unique gifting options. So, this Holi, let's be grateful to our sellers, who make these unique gifts and the Delivery Associates for helping us unbox happiness, always!
on 27 March 2021
Khushiyan Delivered
This Holi will be different but that needn’t stop us from delivering Khushiyan (happiness) to our loved ones. And you can make it special for your friends and family by purchasing something special. However, while unboxing this happiness, what will be meaningful is to remember and be ever grateful to our Delivery Associates for the "khushiyan delivered!"

#KhushiyanDelivered - is a digital led campaign campaign launched by to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India. The campaign unfolds with a digital film that captures how Amazon is serving its customers and the important role of delivery associates in this journey, across India.

Speaking about the campaign, Manish Tiwary, Vice President, Amazon India said, “#KhushiyanDelivered is our digital campaign to thank our millions of customers, delivery associates, and recognise the efforts of all our small and medium business sellers aswell. We encourage our customers to extend their heartfelt gratitude to all delivery associates across India as they continue to deliver happiness and colors of joy through the year”

The video is an ode to all delivery associates who work every day to deliver ‘ khushiyan’ to customers and captures the love and effort that goes behind the packages which add joy to the festivities. Through this campaign, Amazon aims to spread positivity, appreciation and encouragement among the delivery associates who continue to fulfil the promises of millions of customers across India. has launched a specially curated Holi Shopping Store’, a one-stop-shop, to help customers deliver khushiyan to their loved ones this festive occasion. The Holi shopping store offers an array of specially curated products by sellers ranging from Holi colours & pichkaris, fashion & beauty essentials, kitchen and cleaning equipment, Puja articles, food & beverages, TVs, devices, speakers, cameras, accessories and much more. Click here to view all deals .

So what are you waiting for? Celebrate the festival of colours by checking out some of the best sellers on the store. Read how some of the sellers we have featured below have curated products just for this special day and looking forward to spread joy for their customers.
  1. Ruchi Arora: Handmade clothing & accessories

    Making her mother’s dream come true, Ruchi Arora started Fab Nation amidst the nationwide lockdown of 2020. Through Amazon Saheli, she was able to get various woman artisans on board to create a brand identity that screamed women empowerment. By offering high-quality handmade clothing pieces and essential accessories, she was able to cater to the Make-In-India demand of the nation that helped her scale up her brand on the platform.

    You can indulge in a much-needed online shopping spree by switching to this authentic Indian brand during the Amazon Holi sale.
  2. Ankit Agarwal: Giving nature a voice to be heard

    Pictures can tell a thousand lies about the reality of things, and that is the true scenario of some of the popular rivers in India. Every year, over 8 million tonnes of flowers collected from temples are dumped into rivers and water bodies in India. Drawing his idea from a personal mission to clean up these water bodies, Ankit Agarwal established Phool Luxury Incense, where every product is made from upcycled flowers. Phool upcycles temple flowers into therapeutic incense, vermicompost, and Gulaal. Says Ankit, "With @amazonlaunchpadin, we have been able to reach a larger audience that is keen to give our story a chance. We believe our unique “made-in-India” concept has the power to become a global success story with the help of Amazon! This Holi, we hope to share our story of change with audiences worldwide through Amazon, for helping impact the lives of “100+ flowercyclers” who are working with us.

    Help Ankit reach international standards by purchasing his environmentally friendly incenses from the Holi store!
  3. Vikas Chadha: Making Holi safe for everyone

    Having a ‘safe’ Holi is more than wishing the people around you. Acting on this idea, Vikas Chadha has been able to provide organic colors through his company Sattvic Farms. So far, the company has made several deliveries and garnered the appreciation of many Indian customers. Sattvic Farms offer skin-friendly colors that had also enabled a new mother to celebrate the festival with her newborn!

    If you are playing with colors this year, make an organic purchase from one of the best sellers on Sattvic Farms will surely fill your life with safe colors and happy smiles.
  4. Vijay Katta: Bringing healthy snacking with a hint of desi

    Make snacking healthy and delicious on Holi with Omay Foods. The founder, Vijay Katta, established the company to make snacks available through every festivity. With the help of Amazon Launchpad, Vijay was able to observe a 200% surge in orders that helped him turn his dreams into a reality. Some of their popular varieties include roasted seeds, oats and moong, potato flakes, and even berries!

    Get your dose of ‘chakhna’ from Omay Foods -- available now at the Amazon Holi sale.
  5. Rachit: Reviving traditional block printing with every dye

    Rachit’s company Vaibhav Industries utilizes the traditional art of block printing to create exquisite clothing pieces with intricate patterns. While this conventional method of creating textiles is rarely followed by any company in the industry, this did not stop Rachit’s vision in reviving the art and making customers appreciate its beauty. Despite the global pandemic of 2020, Amazon Kaarigar was able to help him facilitate his business which received a surge shortly after the lockdown was lifted.

    You can purchase some beautiful cotton and rayon Kurti sets from Vaibhav Industries at the Holi store and help Rachit ignite his will to retain these traditional techniques amidst the rather modern state of affairs in the country.
Shop from these sellers on to make their lives as colorful as yours. Here’s wishing you and your loved ones a safe, healthy and prosperous Holi!
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