We celebrate those special products that were made in India and made for India.

With the Indian ecosystem in mind, Amazon has pioneered some interesting and successful initiatives to transform the way entrepreneurs do business online. We highlight the 4 key programs that are helping driving this growth for our sellers

The I Have Space program has not only empowered local micro businesses, but in partnering with them Amazon India has been able to push last mile delivery

From supporting small businesses, launching Make in India startups online, reviving Indian arts to empowering women to own and manage viable businesses, Amazon has changed the business ecosystem in India. Looking at the year that was….

An exclusive preview of some hand-picked pieces that will be on offer on ‘Amazon Small Business Day’.

In India, we are at the sweet spot where technology meets culture and tradition meets innovation. Some of our most outstanding seller success stories come from traditional artisans discovering new markets and gaining new customers on Amazon. Take the story of Orissa’s traditional Patta Chitra that went from relying entirely on local sales networks to finding patrons across the country or the artisans from UP who found new markets after Tied Ribbons took their art pan India. For Bangalore’s 40-year old Rajasthan Emporium, the generations old dream of finding a place for the state’s traditional crafts in every Indian home has finally come true. And then, there are the traditional weavers of heirloom Pochampally weave. What started as a slow and steady transformation to adopting technology for a self-sufficient sales network is today a full-fledged and completely revived cottage industry in Telangana. And that’s just some of the many ways in which Amazon and artisans together have revived the crafts of India.

Amazon strives to explore new talent and new opportunities beyond India’s tier 1 cities. These opportunities have connected sellers, fulfilment partners, as well as customers to all that was previously considered the privilege of the “big city folks”! No island is too remote for us, as Rupak Chandak proved when he, as our service partner introduced the convenience and choice of online shopping to the remote river island, Majuli. We even deliver to Ladakh and Andaman – no mean feats! With Project Udaan, a wide network of Amazon’s offline associates is bringing online shopping’s diversity of choice through the known and trusted neighbourhood stores.

An India-first initiative, the Kindle Lite app, is the lightest reading app for Android and is transforming how India reads. Read on to find out how this was conceptualised

Amazon’s ‘I Have Space’ (IHS) programme handles a significant chunk of its logistics solutions in India’s small towns as well as metro cities. It is instrumental in fulfilling customer promises as well as in transforming lives across the country.

How a schoolteacher in Warud, Maharashtra is using Alexa to help students learn with just their voice

A wide network of Amazon’s offline associates is making online shopping the new normal in small town India and beyond

How Rupak Chandan ushered the concepts of choice and access into Majuli Island