Highlights

· More than 82% new customers coming to Amazon.in this Great Indian Festival were from smaller towns & cities; New customers through the Hindi website grew by 2.4X over a normal business day
· Customers from 99% of India’s serviceable pin-codes have already placed an order on Amazon.in in the last four days
· 5 out of 10 Prime members across India got the deliveries within 48 hours.
· We delivered to customers in far and remote locations like Solan (HP), Pinjore (Haryana), Malda (WB), Angul (Odisha), Havelock (Andamans), Mavelikkara (Kerala), Kotdwara (Uttarkhand), Hapur (UP), Mundra (Gujarat), Tinsukia (Assam) and Dumka (Jharkhand) among others

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Amazon India Festive Trends

And these are just some of the many highlights that has have made this year's Great Indian Festival special. We saw our biggest celebration, with record sales across popular categories in the sale from October 10 – 15 preceded by a 12-hour Prime Early Access.
“We have received an overwhelming response to the 5th Great Indian Festival, with sales in the first 36 hours nearly surpassing entire first wave last year and the event exceeding our most aggressive plans across all categories. With 3x times surge in Prime member signups across the country, more than 80% of new customers coming from small towns, and orders from 99% of serviceable pin-codes in just 4 days, we are humbled that Amazon.in is trusted by India to find, discover, and buy anything online,” said Amit Agarwal, Senior Vice President & Country Head, Amazon India. At the heart of this success are our brands, sellers and of course, our customers. And what better way to say thank you than to hear it from them in their own words:

Customer speak

Read what more of our customers saying here

Seller Speak

Coming from a humble background in Rajasthan, I have been able to buy a house for my family within a year after starting to sell on Amazon. I have witnessed a phenomenal 8X spike during the sale and am confident that through this I will be able to rent out an office space
Pankaj Srivastava, Rajastani Prints
We have sold more 1kg value pack almonds (easily sufficient to make more than 3 tons of Almond Barfi) during the sale on Amazon.in compared to last 60 days sale through our other distribution channels pan India
Sameer Lalani, CEO, Rostaa
Thanks to Amazon, I am able to sell my goods from Kashmir to Kanyakumari, as opposed to an offline store catering to a limited audience. To make it even better, I have seen 250% growth during the Great Indian Festival
Arjun Sood, Dream of Glory Inc
The first day of the Amazon Great Indian Festival itself was the best sales we have had since our inception – 8 times our average daily sales!
Hozefa Bhopalwala, Starq53
We are very proud that with help of Amazon India, we are contributing towards a healthy India through our SMART fitness scale. In this AGIF event we have helped 15 times more Indians to be healthier.
Ritesh Bankapur, ActiveX

More seller speak here

Brand Speak:

This festive season we'd like to thank all our brands who have contributed wholeheartedly and made the Great Indian festival a success.

More Brand Speak here

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